Our Honest Pictory Review
AI tools are all the rage these days and major brands online are in a race to weave AI technology into their products. Yet, despite the prevalence of artificial intelligence in tools and the popularity of ChatGPT, when it comes to video creation – there’s a serious shortage of reputable tools. One of the best out there is Pictory. Here is our Pictory review
• Help! Vidnami is gone!
A year or two ago, Vidnami, was the most popular text-to-video tool that thousands of marketers were using. However, it ended up being sold to GoDaddy and the platform ‘vanished’ and has not been seen since 2021.
Several tools popped up to ‘replace’ Vidnami… but none came close EXCEPT Pictory.ai.
It tried to fill in the vacuum left by the formidable Vidnami. However, Pictory initially struggled to offer the same features while keeping things fast and reliable.
These were big shoes to fill… but thankfully, after 2 years, now in 2023, Pictory is a truly remarkable video creation tool that thousands of marketers are using in their online businesses.
Let’s see why it’s so popular…
• Quick, easy, and reliable
For starters, you do NOT need tech skills to work this intuitive tool. The platform is easy to navigate and you’ll be creating videos in minutes. Because of the ease of use, there’s a very short learning curve.
Absolute beginners can generate professional-looking videos instead of struggling with complicated tools like Camtasia.
• Short form content is in-demand
With the popularity of TikTok and everyone’s attention spans being shorter than a goldfish with ADHD, short form content is here to stay. We see these short videos on Facebook as stories, in YouTube as shorts… and on Instagram as reels.
If you’re not publishing short videos, you’re losing a huge chunk of your audience and traffic. With Pictory, you’ll be able to create tons of short videos in no time at all.
On the official website, it’s stated that Pictory uses AI technology to create ‘short, highly-sharable branded videos from your long form content’.
That’s fantastic! You do not even need to figure out how to summarize your videos.
If you wish to take things to the next level, you could even copy and paste text content into ChatGPT and ask it to summarize the content into 4-5 short points. Then copy and paste these points into Pictory and get it to generate a cool video for you.
Video creation has never been easier. This tool not only splits and summarizes videos, but it does the heavy lifting for you.
• Advantageous features that marketers need
Most of the people who use Pictory will often be marketers, bloggers, YouTube content creators, agencies, social media managers, coaches and former Vidnami users.
This is the general user demographic for Pictory… and the company knows exactly what features their users need. Let’s take a quick look at what Pictory will do for you…
Edit video using text
✓ Create video highlights
✓ Auto summarize long videos
✓ Script to video
✓ Blog post to Video
✓ Auto Caption Videos
Just from reading the features, most savvy video creators will instinctively know that Pictory is a godsend.
Captioning your video is a must because millions of people prefer to read captions rather than listening to the audio. The problem here is that adding captions manually is time-consuming and tricky because you need to get the timing right.
Pictory is a huge time-saver here because the AI can auto caption the videos. So you can have ‘subtitles’ on all your videos easily.
Repurposing content is a breeze too. Pictory can turn your blog post into a video with minimal hassle. The possibilities are endless here. Now you can turn one piece of written content into multiple pieces of video content to get more traffic to your web properties.
Tutorial Videos Available
because of the popularity of Pictory, many marketers have created tutorial videos showing you how to use the tool. You’ll be able to pick up pointers on using Pictory just by watching these videos.
Vast library of stock videos
With lots of stock footage, photos and the ability to create voiceovers in Pictory, you’ll be able to produce videos for a fraction of the price.
No longer will you need to source for expensive royalty-free videos in stock video sites and buy them individually. You have access to thousands of videos in Pictory which are free to use… and can be automatically woven into your videos by the AI technology on the platform.
Exports in different formats
Pictory can export the videos in the following formats:
- 16:9
- 1:1
- 9:16
These sizes are perfect for YouTube, Instagram, Facebook and TikTok. You’ll not need to crop or resize the video just to get it to fit optimally on the different social media platforms. Pictory does it all for you.
Allows for personalization
This is an important point for video creators because of the rampant theft of content online. Pictory will let you add your own logo to your videos.
Besides that, you can add intros, outros, the font you like and use any colors you want. This allows for some degree of customization so that your videos are congruent with your brand.
If you’re wondering where to get intros and outros created to add into your videos, all you need to do is search on Fiverr for these gigs.
Very fair pricing plans
Pictory does have a free trial for you to give the platform a try. You’ll probably sign up for the paid plan once you see how good it is. That said, the free trial only allows you to create 3 video projects (each up to 10 minutes long).
That’s not much but it gives you a feel for the software… and lets you know what it’s capable of. If you’re planning to purchase Pictory, you have 3 pricing plans to choose from: Standard, Premium and Enterprise.
Basically, the more advanced the plan, the more videos you’re allowed to make, and the longer they can be. There are also added features like Hootsuite integration and even a dedicated account manager, if you choose the Enterprise plan.
It goes without saying that you only need to choose a plan that’s suitable for your marketing needs and budget.
Zero risk for you
Pictory offers a 15-day full money back guarantee. In the event you’re not satisfied with the tool, you can always ask for a full refund. So you have everything to gain and nothing to lose by trying it out. Our guess – once you try Pictory, you’ll never look back!
Useful Integrations
Pictory currently integrates with Hootsuite, YouTube, and Google Drive. It’ll be easy for you to sync Pictory with these tools. Ideally, if you’re creating lots of videos, you may wish to use a tool like Ocaya to schedule your posts and so on.
Excellent social proof
Pictory’s official website has a wall of testimonials from satisfied customers who are benefitting from using it. This social proof is all you need to know that this tool delivers on its promises.
It has excellent ratings on Trust Pilot, Capterra, G2, and more. So, you can rest assured that Pictory will help you in your video creation. You don’t even need to enter your credit card details to use the free trial. This is definitely a legitimate software service you can count on.
Will Pictory Revolutionize Your Video Marketing?.
If you’re looking to create ‘faceless’ content videos or repurpose blog posts into videos, Pictory will speed up the process faster than you can imagine.
Content is king online… but creating it can be tedious. Any tool that can simplify and shorten the process will be a gamechanger – and that’s what Pictory is.
The videos you create will look good, sound good and make you look like a pro. This will build trust and authority with your audience.
With the free trial and refund policy, you’re fully covered. Trying out Pictory is not a commitment. Give it a spin… and once you see the quality of videos you can create, you’ll use this tool for years to come. It’s that good.
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