Sales Funnel Playbook 2.0

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Intermediate

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Video

Sales Funnels

20 Lessons

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Sales Funnel Playbook 2.0

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An Introduction explaining what you can expect to learn in this course.

Video lesson

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This lesson focuses on understanding the composition of offers in sales and marketing. An offer is composed of individual products, each leading the customer to a specific URL or access point for the product. These products can be linked to specific email marketing lists and have distinct commission rates. The arrangement and presentation of these products within an offer play a crucial role in shaping the sales funnel.

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This lesson covers the concepts of upsells and downsells in sales and marketing, focusing on the Warrior Plus network. Upsells are additional offers presented to customers after they purchase the primary product. If a customer declines the upsell, a downsell, which is usually a lower-priced offer, can be presented. The selection of upsell and downsell products is limited to those set up within the offer. Understanding these concepts is key to maximizing sales opportunities and effectively managing the sales funnel.

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This lesson focuses on setting up sales pages within the context of an affiliate network, specifically within the Warrior Plus network. It emphasizes the importance of feeding the network with information about where customers should be directed after clicking a link. This is done by setting up a specific sales page URL for each product within an offer. The arrangement of these URLs determines the order of the funnel, and this process is essential for guiding customers through the purchase process.

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This lesson is about placing the "Buy" button code on sales pages within an affiliate network system, specifically focusing on Warrior Plus. The "Buy" button is a critical component that facilitates the purchase process by leading customers to the designated sales page upon clicking. This lesson demonstrates how to copy the specific HTML code for the "Buy" button and place it on the designated sales page. Ensuring that this button is correctly set up on each page in the offer is essential for a seamless transaction process and proper tracking within the system.

Video lesson

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This lesson is about placing the "Buy" button code on sales pages within an affiliate network system, specifically focusing on Warrior Plus. The "Buy" button is a critical component that facilitates the purchase process by leading customers to the designated sales page upon clicking. This lesson demonstrates how to copy the specific HTML code for the "Buy" button and place it on the designated sales page. Ensuring that this button is correctly set up on each page in the offer is essential for a seamless transaction process and proper tracking within the system.

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In this lesson, we show you the validation and verification process in the Warrior Plus affiliate network. It's crucial to ensure that your sales pages are correctly set up, particularly the "Buy" button code, so that affiliates are properly credited for sales. The lesson guides you through the verification process in Warrior Plus, including the placement of the sales page disclaimer code, which is necessary for complete validation. This process is essential to ensure that customers are directed correctly through the sales funnel and that all affiliate contributions are accurately tracked.

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In this lesson, we show you how to include a product in an offer without it being part of the customer-visible sales funnel in Warrior Plus. This technique is useful for offering a product on a thank you page or in an email, where it's not directly visible in the upsell or downsell path. The lesson explains how to set up a product so affiliates can still earn commission from it, even if it's not in the main funnel. This is done by adding a sales page URL and linking it to the product within the network, but not in the upsell or downsell chain.

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In this lesson, we show you how to use your own "Buy" button in the sales funnel while ensuring that affiliates are properly credited for sales in the Warrior Plus network. The process involves using a pixel and placing specific code on your page. One piece of code, placed at the top of the page, is invisible to customers. Instead of the default Warrior Plus "Buy" button, you can use your own button. By placing the Warrior Plus button code over your custom button, you can maintain your preferred design while still crediting affiliates correctly.

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In this lesson, we show you how to set up a second funnel within an offer in the Warrior Plus affiliate network. This setup is useful for scenarios where a customer purchases a main product, along with an upsell or downsell, and is then presented with additional products that are not connected in the primary funnel. The lesson explains how to add another product to this secondary funnel, ensuring affiliates are credited for these additional sales. This technique allows for more complex sales strategies within a single offer, enhancing the potential for increased revenue.

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n this lesson, we show you how to add a second "Buy" button to a single page in the sales funnel in Warrior Plus. This strategy is useful when you want to offer customers a choice between products on the same page. The process involves selecting an additional product and setting up a corresponding upsell path. By adding a second "Buy" button code to the page, customers can choose between different products, potentially increasing sales opportunities. This setup also allows for customization, like setting a higher commission rate for affiliates on the specific product.

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In this lesson, we show you how to set up an exit redirect and downsell in Warrior Plus. This feature is useful when a customer attempts to leave a product page. An exit redirect can guide them to another offer, typically a downsell. The lesson explains how to configure this redirect, ensuring that affiliates are still credited for sales made through these redirects. This strategy is important for maximizing sales opportunities, especially when potential customers are leaving the sales page.

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In this lesson, we show you how to set up an order bump as an alternative to the traditional sales funnel in Warrior Plus. An order bump allows you to present another offer to a customer during the checkout process. This feature, available in specific accounts, lets you add a product as an inline upsell or order bump, along with a special price and commission rate. When customers make a purchase, they will have the option to add this bump offer at checkout. This strategy is an effective way to increase sales and offer more value to the customer.

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In this lesson, we show you how to add an order bump on a course platform like Teachable. This process differs from what you see on an affiliate network, but it achieves the same goal: presenting an offer to customers, with credit given to affiliates for any sales. The lesson guides you through creating an order bump in Teachable, including selecting a product plan and setting a specific price for the order bump. This feature is beneficial for promoting additional products during the checkout process, enhancing sales opportunities.

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In this lesson, we show you how to add an upsell on a course platform like Teachable or Thinkific. Unlike the usual affiliate network processes, course platforms have their own specific methods for incorporating upsells. You'll learn how to select a specific pricing plan for the upsell and how to effectively integrate it within the content areas or lessons. This approach allows you to offer additional products or services to customers who are engaged with your course content, potentially enhancing revenue and providing more value to the customer.

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In this lesson, we show you some funnel elements that may not work as expected on a course platform like Teachable. Specifically, it covers the challenges of redirecting students to a custom URL after course signup, especially when trying to direct them to an upsell. The lesson points out that while you can redirect to another offer, it's important to ensure that affiliate commissions are correctly applied, which isn't always guaranteed. It also discusses using featured blocks on a thank you page to showcase products and the necessity of testing links to ensure they credit affiliates properly.

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In this lesson, we show you how to set up sales funnels in a shopping cart system, specifically using Thrive Cart. The principles are similar to those in affiliate networks. You'll learn how to designate main products, upsells, and downsells within Thrive Cart. The process includes creating a funnel for a specific product and configuring both upsell and downsell options. Additionally, the lesson covers how customers interact with these elements during their purchase journey and the importance of configuring upsell and downsell pages.

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In this lesson, we show you how to customize your upsell or download page in Thrivecart, a shopping cart system. You'll learn how to edit these pages directly within Thrivecart using its editor. This feature allows you to customize your upsell page without needing a separate page on your website. You can add and modify elements from the editor to make the page visually appealing and effective. This customization is crucial for ensuring that your upsell or download page aligns with your brand and effectively communicates your offers to customers.

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In this lesson, we show you a second method to configure an upsell or downsell page, which involves using your own custom page instead of the default Thrivecart page. The process includes using the Embeddable Downsell editor in Thrivecart to customize all elements of the downsell page. After customizing and completing your design, you place a URL where the code will be added. This code is then embedded into your custom page. This approach allows for a more personalized and brand-aligned downsell page, enhancing the overall customer experience.

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In this lesson, we show you how to automate the process of adding individuals to a webinar when they purchase a product, enhancing your sales funnel. Specifically, it covers integrating platforms like Thrive Cart with a webinar service (like GoToWebinar or Zoom) using a third-party connector such as Zapier. The process involves setting up triggers in Thrive Cart that, upon a product purchase, automatically add the purchaser to a specified webinar. This automation is key for seamlessly integrating sales with training or sales webinars.

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yosemint

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