00-Course Introduction

This is an introduction to what this course is about and what you can expect to learn from it.

01-Installing Your Sales Page System

This lesson focuses on installing and setting up the OptimizePress plugin on an existing WordPress website for sales page creation. The process includes uploading and installing the plugin, manually installing using FTP or control panel in case of errors, activating the plugin, and entering the OptimizePress API key. The lesson also touches upon the availability of templates in OptimizePress and the adaptability of the process to other page builders like Leadpages, Builderall, ClickFunnels, and Elementor.

02-Setting Up Your Opt-In Page

This lesson guides you through setting up an opt-in page using OptimizePress or a similar system. Key points include selecting a template (with options for video or graphic elements), customizing the page by changing headlines, sub-headlines, and video elements. The lesson emphasizes the importance of creating a clear, distraction-free opt-in page and includes steps for removing unnecessary elements like extra text in the footer. Additionally, it covers the necessity of having a privacy policy and terms of service visible on the page.

03-Setting Up Your Privacy Policy and Terms

This lesson covers setting up a privacy policy and terms of use for a website using plugins, particularly in a WordPress environment. The process involves choosing a suitable plugin, installing it, and creating the necessary pages. The lesson emphasizes the importance of ensuring the privacy policy and terms of use accurately reflect the specifics of your business. It also suggests consulting a legal professional for complete legal protection, highlighting that using templates or plugins does not provide legal protection.

04- Adding Your Terms and Privacy Pages Into Your Footer

This lesson explains how to add a privacy policy and terms of use to the footer of an opt-in page on a WordPress website. The process involves creating a specific footer menu in WordPress, adding the privacy policy and terms of use pages to this menu, and then updating the footer settings in OptimizePress or a similar website builder. The lesson underscores the importance of making these legal documents easily accessible on the website.

05- Adding Video to The Opt-In Page

The lesson focuses on adding video to an opt-in page using OptimizePress. It guides through the process of embedding a video, either by using a YouTube link or an embed code from another video host like Vimeo. Key points include setting the video to autoplay, inserting the video link or embed code in OptimizePress, and ensuring the video functions correctly on the opt-in page. The lesson also covers additional settings and customization options for the video element on the page.

06-Connecting Your Autoresponder To Your Page Builder

This lesson focuses on connecting your autoresponder to your page builder, specifically using OptimizePress. It involves integrating email marketing services, such as GetResponse, with the page builder. The process includes selecting an autoresponder service, obtaining the API key from the service (e.g., GetResponse), and entering this key in the page builder's settings. This integration enables the use of the autoresponder's features in opt-in forms on your pages, including customizing Thank You and Already Subscribed page URLs.

07 - Adding a Thank You Page To Your Opt-in

This lesson covers creating and connecting a Thank You page using page builder tools like OptimizePress. Key steps include selecting a suitable template, customizing the page with relevant information, and making sure the page communicates the need to check for a confirmation email. The lesson emphasizes the importance of aligning the message on the Thank You page with the confirmation email content. Additionally, it discusses the option of including an offer on the Thank You page and the process of integrating this page with the opt-in page to complete the user's subscription process.

08-Setting Up the E-Mail For Opt-in

This lesson focuses on setting up email functionality for an opt-in page, particularly using GetResponse as an autoresponder. It includes verifying that the email used is correctly integrated with the autoresponder and working efficiently. The lesson discusses setting up double opt-in settings, choosing between confirmation page options (either a page created by the autoresponder company or a custom URL), and the benefits of directing subscribers to a specific offer upon subscription. It also covers the quality of subscribers obtained through double opt-in and how to present offers on the Thank You page if choosing not to use double opt-in.

09 - Sale Page Setup

This lesson is about setting up a sales page, particularly focusing on individuals who are already on your email marketing list. The content guides you through creating a sales page using a page builder like OptimizePress. It highlights the importance of including terms of use and privacy policy on the page, preferably in the footer. The lesson also discusses setting up a support system using tools like Freshdesk, Zendesk, or Zoho Desk to address pre-sale questions and making this support link prominent on the page.

10 - Setting Up An Exit Redirect

This lesson explains setting up an exit redirect on a sales page using a page builder like OptimizePress. An exit redirect triggers when a visitor attempts to leave the sales page, offering them an alternative page or offer. This feature can be used to redirect to a free offer for email opt-ins or another product offer. The lesson covers how to set up the exit redirect link, the option to display a message before redirection, and the process of updating this feature in OptimizePress.

11 - Setting Up A Thank You Page

This lesson discusses setting up a Thank You page following a purchase on a sales page. It emphasizes using a page builder to create the Thank You page, selecting a suitable template, and incorporating elements like a video and download links for the purchased product. The lesson covers adding an explanatory video, typically unlisted on platforms like YouTube, and ensuring the video is visible and accessible. It also touches on making support links visible and providing clear instructions for downloading or accessing purchased products.

12 - Adding an Opt-In Box To the Thank You Page

This lesson focuses on adding an opt-in box to the Thank You page after a purchase. It discusses the strategy of offering customers the chance to opt into an email marketing list, particularly using a double opt-in system. The lesson covers positioning the opt-in box effectively, such as near the support area, and ensuring the offer made is relevant to the product purchased. It also addresses handling subscribers who might already be on the list and the importance of directing them to a specific URL or relevant offer.

13 - Creating an Upsell Page

This lesson instructs on creating an upsell page in a sales funnel using a page builder like OptimizePress. It emphasizes choosing an appropriate sales page template, focusing on video content, and customizing the page with your own copy and video. The lesson also covers the technical aspect of making the upsell page non-public, such as hiding it from search engines and making the URL non-guessable. It includes steps for adding specific code to the header to prevent search engine indexing and checking that these changes don’t break the page.

14 - Hiding the Thank You Page From the Search Engines

This lesson provides guidance on hiding Thank You and delivery pages from search engines, using OptimizePress or similar page builders. It involves adding specific code to the page settings to discourage search engine indexing and to make the URL less guessable. The lesson emphasizes the importance of this process for protecting the content of these pages from unintended access. It also suggests using a membership plugin as an alternative to protect the delivery page, providing login and password access to customers.

15 - Adding The Upsell Link

This lesson is about integrating an upsell link into various parts of your sales funnel. It guides you on adding the upsell link to your Thank You or delivery page, ensuring it's visible after the download option. The lesson also discusses incorporating the upsell link into downloadable products, like PDFs, by creating hyperlinks in documents, and embedding the link in videos, using software like Camtasia Studio. This approach ensures visibility of the upsell offer across different customer touchpoints.

16 - Setting Up Your Product Based E-Mail Autoresponder

This lesson guides you through setting up a product-based email autoresponder, focusing on creating an automated campaign for customers who purchase a front-end product. Key elements include choosing between single or double opt-in emails, setting up an auto-response for immediate customer engagement post-purchase, and incorporating upsell opportunities in the welcome email. The lesson also emphasizes integrating the autoresponder with the shopping cart system, so a sale adds the buyer to the email list, and utilizing the JVZoo affiliate platform to edit custom receipt information with upsell links.

17 - Creating a PayPal Button for the Front End Product

This lesson explains creating a PayPal button for a front-end product. It involves navigating through PayPal to create a 'Buy Now' button, entering product information and price, and specifying URL redirection after payment. The lesson emphasizes setting the button to redirect customers to the upsell page upon completing a purchase. It also covers configuring button settings like disallowing changes in quantities, special instructions, and skipping shipping address requirements.

18 - Creating A Thank You Page for the Upsell

This lesson outlines creating a Thank You page specifically for an upsell. It involves choosing or cloning a suitable template using a page builder like OptimizePress. The focus is on ensuring the URL of the page is not guessable and discouraging search engine indexing. The lesson recommends including the original download and adding a second download for the upsell content, while removing or updating upsell links depending on the sales funnel's design.

19 - Adding The Buy Button for the Upsell Page

This lesson is about adding a "Buy" button for the upsell page in a sales funnel. It involves creating a purchase button in PayPal for the upsell product. The lesson guides through setting up the button in PayPal, including adding pricing and other necessary information. It focuses on directing buyers to the upsell Thank You delivery page upon payment and embedding this link as the "Buy" button on the upsell sales page. Additionally, it covers placing a "No Thanks" link for those who decline the upsell, redirecting them to the Thank You page for the initial offer.

20 -Adding the Sales Page to the Opt-in

This lesson covers the strategy of directing individuals from an opt-in page directly to a sales page. It explains how to replace the typical Thank You page that advises users to check their email with a first sales page. This method aims to show the sales page to the user immediately after they opt in, potentially increasing the chances of a sale. The lesson also advises on considering different offers or pages if an exit redirect is set up on the original opt-in page.

Lesson 21 Email Automations

Advanced material

Lesson 22- Warrior Plus Process

Lesson 23- Webinar Process

Lesson 24 - JVZoo

Lesson 25- Important Elements Regarding Zoom Integrations

Lesson 26- Warrior Plus and Zoom

Lesson 27- Conclusion