01 - Course Introduction

This lesson introduces an advanced course on sales copywriting, integrating traditional techniques with two cutting-edge domains: artificial intelligence and emotional intelligence. Students will understand the role of AI as an aid in writing and editing, not a replacement for human creativity. The lesson also emphasizes the importance of emotional intelligence in understanding buyer emotions and guiding AI to create compelling sales copy. The ultimate goal is to empower learners to become top-tier sales copywriters in the modern digital world.

02 - Emotional Intelligence and Neuroscience

This lesson discusses the importance of emotional intelligence in sales copywriting, backed by neuroscience research. It explains the significant role emotions play in decision-making, including buying decisions. The lesson also touches on the use of artificial intelligence in aiding the writing and editing process, emphasizing that AI is not a replacement but a tool to enhance human capabilities. By combining emotional intelligence with AI, the lesson suggests that one can craft compelling, persuasive sales copy that effectively resonates with the target audience.

03 - Common Principles to Use

In this lesson, the instructor introduces the fundamental principles of sales copywriting, emphasizing how they can enhance engagement on social media posts. These principles include focusing on benefits rather than features, using the word 'you', name dropping and authority dropping, incorporating numbers and percentages, specifying time frames, using emotion-evoking words, making promises of success, keeping the audience in mind, and ensuring the content appears new and different. The discussion underscores the importance of using these principles to spark curiosity and interest, which is essential in copywriting

04 - Examples of Copywriting Principles

This lesson offers examples and insights into effective copywriting principles, particularly for headlines. It covers techniques to make headlines interesting and engaging, such as using numbers, promising quick results, and clearly stating benefits. The lesson also delves into the concept of 'clickbait' and the importance of delivering on promises made in headlines to avoid frustrating readers. It concludes with a discussion on how to make headlines more compelling for commerce, emphasizing the appeal of saving or making money for customers.

05 - Title Theoretical Overview

This lesson provides an in-depth understanding of how to write effective page titles or headlines that can enhance conversion rates. The transcript discusses the importance of creating a compelling headline, differentiating between benefits and features, and the significance of including SEO keywords. It also cautions against overstating or making false statements that do not accurately reflect the product or service. The lesson further provides tips to make headlines stand out such as including numbers, percentages, authoritative references, and promises of quick results.

06 - Examples of Improving Website Headline

This lesson illustrates the process of improving a website headline through a real-world example. It explores the importance of benefits in grabbing attention and how clarity in the title can enhance understanding. The instructor discusses the pros and cons of different headline versions and shows how to refine the title to make it more effective. The process demonstrates the importance of striking a balance between clarity, benefit showcasing, and avoiding overly "clickbait" styles.

07 - Asking Right Questions of ChatGPT with Prompt Engineering

This lesson discusses how to effectively use Artificial Intelligence and ChatGPT for sales copywriting through a process called prompt engineering. The tutorial introduces six different prompts that can help improve sales copywriting. The prompts include using a specific number of words or characters, improving existing content, asking for multiple options, using more exciting language, rewriting content to appeal to a specific audience, and improving a single word or phrase. The lesson emphasizes the importance of asking the right questions in a clear and precise way to get the most optimal answers from AI.

08 - Using ChatGPT and AI in Sales Copywriting

This video lesson discusses the application of AI, particularly ChatGPT, in sales copywriting. It emphasizes the importance of 'prompt engineering', which guides the AI to provide optimal responses to queries by asking well-structured questions. By exploring specific prompts and their usage, the lesson demonstrates how ChatGPT can improve sales copywriting. It also highlights the role of the user as the final editor, who decides what goes live, thus ensuring the copy is fine-tuned according to their needs

09 - Four Product Title Examples to Grab Attention

This lesson provides insights into crafting effective product titles to grab attention. It discusses four different product cases, explaining how each title was developed and the balance between using exciting, compelling language and incorporating search-friendly keywords. The lesson highlights the importance of understanding the target audience and their search behavior, and how these factors should influence the final product title. It also emphasizes the role of the user as the final editor, ensuring that the product title aligns with the brand's voice and meets the audience's needs.

10 - Effective Subtitle that Reinforces the Sales Message

This lesson delves into the art of crafting effective subtitles that reinforce your sales message. The emphasis is on understanding the balance between SEO and human readers, and how a subtitle can amplify the title's benefits. The lesson uses examples from well-known brands like Uber and Bose, as well as smaller businesses and personal brands, to illustrate the different approaches to writing subtitles. The discussion also covers the importance of keeping subtitles brief and directly connected to the title, as well as a few strategies for incorporating sales tactics and credibility-building into your subtitle.

11 - Subtitle Examples that Transition to a Call to Action

This lesson guides you through crafting effective subtitles that reinforce your sales message. It explains the role of subtitles in amplifying the benefits communicated in your title, provides tips for writing your subtitle, and shares strategies for building credibility. It also emphasizes balancing SEO and human readability while crafting your subtitle.

12 - Comparing Our Work

In this lesson, the instructor highlights the importance of crafting effective titles and subtitles for marketing purposes. The instructor compares the titles and subtitles of a top-ranking construction company with their own, demonstrating the effectiveness of their own approach. Students are encouraged to create and share their own titles and subtitles in a community forum, engaging in peer review and discussion to enhance their skills. The instructor emphasizes that an effective title and subtitle can significantly improve the quality of a website's copywriting.

13 - Introduction to Emotional Words for Sales Copy

In this lesson, the power of emotionally charged words in sales copywriting is discussed. The instructor shares a resource - an article about emotional trigger words that spark curiosity and boost conversions. The science behind emotional triggers in decision making is explained, referencing the work of Antonio DiMasio, a renowned neuroscientist. The interplay between logic and emotion in decision making is discussed, with emotions being likened to the "steering wheel" of our lives. The lesson also delves into the different emotions that writers can tap into to engage their readers. In the next part of the lesson, practical examples of emotional words that can be used in sales copy are promised.

14 - Over 100 Words That Trigger Emotion

This lesson discusses the power of emotional words in sales copywriting. It covers a variety of words that can trigger specific emotions, and how these can be effectively used in sales copy to engage potential customers and inspire them to take action. The lesson highlights the importance of building trust, creating a sense of urgency, and using language that helps customers visualize the benefits of the product or service. The lesson also cautions against the overuse of certain words and the need to use these powerful words tastefully and sparingly. Furthermore, it introduces the idea of using AI to suggest similar words, and encourages continued practice to improve copywriting skills.

15 - Sales Copywriting Terms Resource

This lesson discusses the importance of carefully choosing words in sales copywriting. It explains how certain words can trigger specific emotions and prompt the reader to take desired actions. The lesson also introduces a resource with 352 power words for copywriting, grouped in categories that align with different sales copywriting themes. Finally, it encourages saving and referencing the resource to make your sales copywriting stand out and boost sales

16 - Sales Copywriting Exercise Part 1

This video lesson kicks off a multi-part sales copywriting exercise. The first challenge is to write a course title for an online course that teaches sales copywriting, using up to 60 characters. The goal is to experiment with potential headlines and apply the lessons learned so far. In the next video, the instructor will provide their answer and present the next part of the challenge. The lesson encourages students to use at least one power word from a provided article to make the headline more attractive.

17 - Sales Copywriting Exercise Part 2

This lesson presents a hands-on sales copywriting exercise. The first challenge is to create an appealing title for an online course that teaches sales copywriting, with a limit of 60 characters. It encourages the use of "power words" to make the headline more engaging and effective. The next task involves adding numbers or percentages to the title to grab more attention, staying within the character limit.

18 - Sales Copywriting Exercise Part 3

This lesson provides an exercise in sales copywriting. The aim of the exercise is to create an engaging and concise title for a sales copywriting course. Participants are encouraged to use compelling language, including power words and numerical values or percentages, to enhance the appeal of the title. A subtitle is also to be crafted to reinforce the title's main point and guide potential customers further in the buying decision. The exercise aims to develop the ability to write persuasive copy that grabs attention and incites action.

19 - Sales Copywriting Exercise Part 4

This lesson provides a real-world exercise on crafting engaging titles and subtitles for sales copywriting. It emphasizes the use of keywords, interesting language, power words, numerical values, and percentages to create concise and compelling titles and subtitles. The challenge is to incorporate the keywords 'chat GPT' and 'artificial intelligence' to highlight the course's unique selling point of combining traditional sales copywriting with cutting-edge technology.

20 - Sales Copywriting Exercise Part 5

This lesson involves an exercise in sales copywriting, focusing on crafting engaging titles and subtitles. The challenge is to incorporate specific keywords, 'chat GPT' and 'artificial intelligence', while adhering to character count limitations (60 characters for the title, and 120 for the subtitle). The lesson underscores the importance of keyword usage, concise language, and balancing attractiveness with SEO considerations, while also introducing the real-world dilemma of balancing keyword stuffing with readability.

21 - Sales Copywriting Exercise Part 6

This lesson provides insights into the process of crafting compelling titles and subtitles in sales copywriting. The instructor discusses the importance of incorporating relevant keywords, respecting character limitations, and maintaining the attractiveness of the title. The lesson emphasizes the delicate balance needed between search engine optimization (SEO) and readability, and underscores the practical challenges faced in real-world scenarios.

22 - Product Descriptions That Work

This lesson provides a detailed overview of writing effective product descriptions that can convert potential customers into buyers. It discusses the importance of understanding the customer's concerns and queries, inspiring desire with the description, and using SEO keywords naturally. The lesson also emphasizes creating a product description that logically continues from the product's title and subtitle, and the importance of calls to action. It finally addresses the length of the product description and the balance between providing comprehensive information and retaining reader interest. The goal is to help learners craft product descriptions that not only answer potential sales objections but also inspire desire in potential customers.

23 - Product Description Examples

This lesson provides a detailed guide on crafting effective product descriptions. It uses a practical example of a Udemy course description to illustrate best practices and common mistakes. Topics covered include understanding the customer's concerns, inspiring desire, using SEO keywords naturally, the ADA principle, the length of a product description, the use of calls to action, and inspiring imagination and desire. The lesson emphasizes the importance of addressing potential sales objections, creating imagery that inspires desire, and making descriptions easy for potential customers to browse.

24 - Description Copywriting Exercise 1

This lesson is an interactive exercise on improving product descriptions. Using the description of the popular book 'Atomic Habits' by James Clear as an example, the instructor discusses the importance of a good product description for sales conversion rate. The challenge for the students is to find five things they would improve about this description. The instructor also mentions that in future lessons, they will use AI, specifically ChatGPT, to enhance the description further.

25 - Description Copywriting Exercise 2

This lesson involves an interactive exercise focused on improving product descriptions, using the description for the book 'Atomic Habits' by James Clear as a case study. The instructor discusses key areas for enhancement, including the use of clear benefits, imagery, and calls to action. The lesson encourages critical thinking and creativity to boost sales conversion rates, and hints at future discussion on using AI tools, like ChatGPT, to enhance product descriptions. ## **Article:**

26 - Description Copywriting Exercise 3

This lesson discusses enhancing product descriptions by adding vivid imagery and metaphors. The instructor uses the book 'Atomic Habits' as an example and criticizes its current description for failing to paint a clear and specific picture of its benefits. The instructor encourages the use of concrete and universal images that resonate with all cultures. The lesson ends with an exercise where viewers are asked to create five vivid images that encapsulate the benefits of 'Atomic Habits'.

27 - Description Copywriting Exercise 4

This lesson provides an in-depth analysis of enhancing product descriptions through the use of vivid imagery and metaphors. Taking the book 'Atomic Habits' as an example, the instructor demonstrates how to create emotionally resonant and visually compelling descriptions. The lesson covers the importance of specificity, avoiding confusion, establishing credibility, and the power of vivid imagery. It concludes with an exercise designed to help students practice creating their own evocative descriptions.

28 - Description Copywriting Exercise 5

In this lesson, we delve into the art of crafting effective product descriptions, focusing on the power of vivid imagery, metaphors, and the importance of establishing credibility. We use a real product as an example and take a deep dive into how to make product descriptions resonate emotionally with potential customers while also ensuring that the descriptions are backed by solid evidence or credentials. By the end of the lesson, learners are expected to be able to create their own compelling product descriptions that paint a vivid picture, establish trust, and ultimately, drive sales.

29 - Nicer Formatting with ChatGPT

This lesson discusses how to use chat GPT to improve the formatting of product descriptions, making them more organized and readable. The instructor demonstrates how the chat GPT can be used to make changes such as bold formatting, creating section headings, aligning paragraphs, and emphasizing key points. The instructor also emphasizes the importance of white space and line breaks for readability, and suggests using headlines and subheadlines to break up sections. The lesson ends with the idea that better formatting can increase sales conversion rates.

30 - Why Are They Not Buying

This lesson discusses common problems entrepreneurs face when launching a new website to sell products. It delves into issues such as unattractive design, poor product descriptions, and lack of uniqueness in products. The instructor uses his own website as an example to illustrate these issues. The discussion also includes potential solutions like improving product images, getting regular feedback, and ensuring uniqueness of the products. The lesson emphasizes the importance of standing out in a crowded market and creating a professional and appealing website to attract and retain customers.

31 - How to Create an Effective Sales Video

This lesson provides insights on how to create an effective sales video for your sales page. It discusses the structure of a good sales video, including the importance of starting with a compelling promise and establishing credibility. The video also covers how to explain your product or service, identify your ideal customer, and end with a call to action. Additional topics include the length of the video, whether to hire a professional, the use of animation, and utilizing the video for traffic generation on platforms like YouTube.

32 - Sales Video Example

This lesson provides a detailed breakdown and analysis of an effective sales video for an online course. It highlights the key elements that contribute to its success, including its engaging opening, the personable approach of the instructor, the clear explanation of course content, and the use of authority-building elements. The lesson also emphasizes the importance of being authentic and approachable, and concludes with a call-to-action, which is a crucial part of any sales video.

33 - Section Introduction

In this lesson, the instructor discusses the importance of online reviews for businesses and how they can significantly improve sales conversion. The instructor emphasizes on the need to acquire better reviews in a legitimate manner, without bending any rules. The strategies discussed are applicable to various online platforms and can be tailored to specific business needs. The instructor encourages the learners to think creatively about how to apply these strategies to their unique situations.

34 - Seven Principles of Review Mastery

This lesson introduces the seven principles of review mastery, essential strategies for improving and gathering reviews. These strategies include ensuring high-quality work, developing a community around your brand, preventing bad reviews, mastering the art of asking for reviews, engaging customers, understanding the 'gray' and 'black hat' strategies, and the use of incentives or 'carrots'. These principles will guide businesses on how to effectively garner better reviews, which in turn enhance sales conversion and product ranking.

35 - Getting Reviews with Your Product Listing Page

This lesson discusses effective strategies for maintaining high ratings and receiving positive reviews for your product or service. The instructor emphasizes the importance of offering support for potential and existing customers to enhance reliability and customer satisfaction. The strategy also involves turning unhappy customers into satisfied ones by providing excellent support, thereby preventing negative reviews and improving overall ratings.

36 - Amazon - Inside Your Book

This lesson discusses effective strategies for obtaining reviews, particularly for books or similar products. It emphasizes the importance of providing value, engaging with readers or users, and offering incentives for leaving a review. The strategies discussed aim to enhance the user experience, encourage interaction, and ultimately increase the likelihood of positive reviews.

37 - Fiverr and UpWork Pattern

This lesson discusses strategies for obtaining positive reviews as a freelancer or agency, particularly on platforms like Fiverr and Upwork. It highlights the importance of delivering quality service, ensuring client satisfaction, and building long term relationships. The lesson also provides tips on preventing negative reviews, such as offering refunds when necessary, and subtly promoting future services to incentivize clients to maintain a good relationship.

38 - Getting 100 Percent Legitimate Reviews At Scale Long-term

This lesson discusses the importance of legitimate reviews for businesses and shares strategies for obtaining them on a large scale. It uses the case study of a successful client who used these strategies to grow his business. Key aspects include providing clear instructions for product use, requesting reviews, creating a supportive community for the product, and engaging with this community to garner positive reviews. The lesson emphasizes the value of investing time and care into a customer community to build momentum and long-term success.

39 - Awards

This lesson discusses the importance of social proof in improving sales conversion on home or sales pages. It provides examples of social proof, such as showcasing real numbers of people served or students taught, displaying industry awards, or identifying as a bestseller. The lesson emphasizes the need to highlight your unique selling points and to prominently display them to impress potential buyers and build credibility.

40 - Testimonials

In this lesson, the importance of testimonials as a form of social proof is discussed. Testimonials, unlike reviews, are elicited from customers and can help boost sales if they are credible and verifiable. The lesson provides examples of effective testimonials and guides on how to add them to your site or product pages. It emphasizes the significance of showcasing the testimonial giver's identity and making sure they are a legitimate person or business. The lesson also touches on the value of having numerous testimonials and the added trust it builds. Lastly, it provides a guide on how to add testimonials to an Amazon book listing.

41 - Publicity and Featured-in

This lesson discusses the importance of showcasing credibility through public features in well-known platforms and the use of testimonials. It covers how to pitch to podcasts, utilize HARO (Help a Reporter Out) for journalist queries, and leverage personal achievements (like being a university speaker) for credibility. The lesson also delves into the power of testimonials, providing insights on how to make them credible, the importance of quantity, and how to effectively use them on platforms like Amazon.

42 - About Us for Trust

This lesson discusses the importance of an effective 'About Us' page on your website, emphasizing its role in building trust and establishing credibility with your audience. The lesson highlights key elements to include on the page, such as background and experience, a professional yet friendly tone, and multiple contact options. It also points out the benefits of having an introductory video and links to your best work. The ultimate goal of the 'About Us' page, according to the lesson, is to impress potential customers and boost sales conversions.

43 - Examples of Good About Us Pages

This lesson discusses the importance and effective utilization of an 'About Us' page on a website. It highlights how a well-crafted 'About Us' page can build trust, establish credibility, and influence consumer behavior. The video provides examples of good 'About Us' pages, emphasizing the need for a personal touch, professional depiction, and clear pathways to products or services. Also discussed is the value of including a video introduction, contact information, and work samples for bolstering sales conversions.

44 - Certifications

This lesson emphasizes the importance of including degrees and certifications on a professional's homepage and about page. It explains that potential clients, who do not know the professional personally, often judge their competence and reliability based on the certifications and education listed. Therefore, listing more degrees and certifications can increase the conversion rate and competitive edge of the professional's website.

45 - Privacy Policy

This lesson, titled "Privacy Policy," discusses the importance of having a privacy policy on your website to build trust and increase sales conversion rates. It covers the options for creating a privacy policy, such as using legal document templates from websites like LegalZoom or employing AI assistance. The lesson emphasizes the need for any privacy policy to be reviewed by a legal professional to ensure its validity. It also highlights that a properly crafted privacy policy can improve the conversion rate of your website

46 - Contact and Support Page

This lesson focuses on the importance of the 'Contact Us' page on your website and the role it plays in customer care and feedback. It emphasizes the value of good customer support and how it can influence brand image, conversion rates, and customer satisfaction. The lesson also provides detailed suggestions on what to include on your contact page, such as personal and departmental contact information, reasons for contact, and social media accounts.

47 - Money Back Guarantee

This lesson discusses the importance of having a money-back policy or guarantee for your product or service. It emphasizes that such a policy not only builds trust with customers but also tends to increase sales rather than decreasing revenue due to returns. The video underscores that a well-implemented return policy can lead to happier clients and a more successful business in the long run.

48 - How to Use Discounts to Boost Sales

This lesson provides in-depth insights into the strategic use of discounts to boost sales. It explains how businesses create a perception of value by pricing their products higher, enabling them to offer attractive discounts. The lesson also emphasizes the importance of creating a sense of scarcity for deals to make them more appealing, thereby encouraging customers to make purchases more readily.

49 - Scarcity

This lesson delves into the concept of scarcity, a common sales technique employed to boost sales. It discusses the creation of a sense of urgency or limited supply to encourage customers to make quick purchases. While some view this method as dishonest due to the element of deception involved, it is, nonetheless, a tool available to salespeople. Examples of scarcity tactics include time-limited sales or claiming limited stock. Despite potential ethical concerns, the use of scarcity in sales strategies can significantly increase sales.

50 - Examples of Using Sales Discounts and Scarcity

This lesson explores the concept of scarcity and discounts as sales tactics. It demonstrates their effectiveness with examples from Udemy and Amazon. The instructor explains how the illusion of scarcity or a limited-time discount can prompt customers to make immediate purchases. The ethical implications of these tactics are also briefly discussed. The lesson emphasizes the power of these strategies in boosting sales when applied correctly.

51 - How to Debug Getting Traffic but No Sales

This lesson provides an in-depth exploration on why a website may be getting a lot of traffic but not making any sales. The instructor discusses the importance of understanding the nature of the traffic, such as where it's coming from, what the demographics are, and whether they're engaged with the brand. Other factors are also considered, such as the product listing details, the professionalism of the sales page, and how your page compares to competitors. The lesson serves as a guide to debug this common issue and increase conversion rates.

52 - Emotional Intelligence in Sales Copywriting

This lesson introduces the concept of using the emotion of fear in sales copywriting, explaining how it can serve as a strong motivator for customers. The video discusses why fear is often avoided in early stages of a course and emphasizes the importance of understanding how to leverage it ethically and effectively in sales copy. The lesson also includes a guide on improving sales conversion rates for websites experiencing high traffic but low sales, offering insights into understanding traffic, evaluating product listings, and comparing one's page to competitors.

53 - Diving Into Emotional Intelligence of Fear

This lesson delves into the role of fear in the decision-making process, particularly in the context of sales and marketing. It explores how fear, as a primal emotion, can be a powerful motivator for consumers. The discussion includes the ethical and tasteful use of fear in sales copywriting, highlighting the importance of presenting a problem that a product or service can solve, rather than resorting to manipulation. Practical examples, such as the marketing strategies of Volvo, are used to illustrate the concepts.

54 - Exploring the Role of Fear in Buying Decisions

This lesson discusses the significant role that fear plays in our buying decisions, often without our realization. It explores the concept of fear as a powerful motivator, both in obvious and less obvious instances. The video provides examples of how fear impacts our decisions in fitness, education, and lifestyle purchases. It emphasizes the importance of recognizing and subtly incorporating this motivator into sales and marketing strategies, while cautioning against its overuse or misuse. The focus is on creating a contrast between the worst-case scenario and the benefits of a product to enhance copywriting effectiveness.

55 - Checklist for You to Follow

This lesson provides a comprehensive checklist for creating effective sales pages. It emphasizes the importance of copywriting, crafting a compelling sales video, and ensuring a thorough product description that highlights the benefits and credibility of the product or service. The lesson also discusses the significance of social proof, trust-building elements, and urgency in boosting sales conversion rates. It encourages learners to use this checklist as a consistent guide in their sales endeavors.