Effective Date: August 27, 2025
Contact: Dan@diywebmarketer.com
Address: 13561 Olivebrook, Westminster, CA, USA

This Policy explains how DiYWebMarketer (“DiYWebMarketer,” “we,” “us,” or “our”) sends and permits the sending of electronic messages and what we require from anyone emailing on our behalf (employees, contractors, affiliates, resellers, and partners). It forms part of our Terms & Conditions.

1) Scope and Purpose

This Policy applies to all Commercial Electronic Messages (CEMs) we send or authorize others to send, including email, SMS/text, in-app and messenger notifications, and push notifications. It covers global requirements and sets a single, strict standard for our programs.

2) Key Definitions

• Commercial Electronic Message (CEM): Any electronic message that promotes, markets, or links to products, services, content, or opportunities (including affiliate or partner offers). Transactional or service messages (e.g., receipts, password resets) are not CEMs, but must still be accurate and lawful.

• Consent:

  • Express Consent (required for CEMs): A clear, affirmative opt-in given by the recipient (e.g., checking an unchecked box, submitting a form, or confirming via double opt-in). Consent must be freely given, specific, informed, and unambiguous.

  • Implied consent (e.g., soft opt-in, prior business relationship) is not relied upon for our marketing programs.

  • Minors: If applicable law requires it, consent must come from a parent/guardian.

• Unsubscribe Request: Any clear request by a recipient to stop receiving CEMs (e.g., clicking an unsubscribe link, replying “unsubscribe,” “stop,” or similar). No specific words or format are required.

3) Our Consent Standard (Global)

• We only send CEMs with prior express opt-in from the recipient.

• Opt-ins must not be bundled with other consents or terms. Pre-checked boxes are prohibited.

• Separate, specific consent is required for third-party or affiliate marketing where applicable.

• We recommend and frequently use double opt-in (confirm-your-email) for added proof.

4) Identification, Headers, and Subject Lines

Every CEM we send must:

• Clearly identify DiYWebMarketer as the sender.

• Display a valid “From” name and email that accurately reflects the sender.

• Use truthful Subject lines that reflect the message content.

• Include our physical mailing address (see above).

• Avoid any misleading or deceptive routing, header forging, domain obfuscation, or open relay practices.

• Where supported, include List-Unsubscribe headers (mailto and/or HTTPS).

5) Unsubscribe and Opt-Out

• All CEMs include a visible, one-click unsubscribe link (no login required) and/or a simple reply method (e.g., “Reply STOP to unsubscribe”).

• We process all Unsubscribe Requests promptly and no later than 5 business days.

• Once opted out, the address/number is placed on a perpetual suppression list. We will not send CEMs to that contact again unless they re-subscribe via express opt-in.

• We may send a single final confirmation of the unsubscribe and continue to send non-marketing transactional or service messages if permitted by law.

6) Prohibited Practices

• No purchased, rented, co-registration, scraped, or harvested lists.

• No pre-checked boxes, forced consent, or consent tied to unrelated services.

• No deceptive content (including misleading offers, false scarcity/urgency, or fake endorsements).

• No sending to role accounts likely to be group addresses (e.g., sales@, support@) without specific consent, where prohibited.

• No SMS marketing without express written opt-in appropriate for SMS and local law (STOP/HELP supported).

7) Record-Keeping & Audit Trails

We maintain verifiable records to demonstrate compliance, including:

• Date/time (with timezone) of consent; IP address and user agent; source page URL/referrer.

• The exact consent language shown at signup (and screenshots or HTML snapshots of forms).

• Double opt-in logs (confirmation timestamps).

• All preference changes, unsubscribes, and the suppression list history.

• Message campaign logs (send dates, sender identity, Subject lines, creative versions).
  Retention: We keep these records for at least 4 years (or longer where law or litigation hold requires).

8) Delivery & Technical Standards

• Authenticate outgoing mail with SPF, DKIM, and DMARC where available.

• Monitor bounces, complaints, and spam-trap hits; remove problematic addresses and adjust sending practices.

• Respect country-specific sending hours and local do-not-contact rules where applicable.

9) Third-Party, Affiliate, and Partner Mailings

• Third parties may not email “on behalf of” DiYWebMarketer unless we have prior written authorization and they meet this Policy and all applicable laws.

• Affiliates/partners must:

  • Use only their own consented lists; no purchased/scraped data.

  • Identify themselves properly in headers/footers and disclose any commercial nature.

  • Provide their own valid unsubscribe and honor opt-out within 5 business days with perpetual suppression.

  • Maintain audit-ready consent records and provide them to us on request.

• Liability: Affiliates and partners are independent senders and remain responsible for their own mailings. DiYWebMarketer disclaims liability for third-party mailings it did not send or control. We may suspend/terminate relationships for violations and report unlawful activity to regulators/ISPs.

10) Handling Complaints & Reporting Abuse

If you receive an unwanted message that appears to be from DiYWebMarketer or about DiYWebMarketer, please forward the message (with full headers if possible) to Dan@diywebmarketer.com with “Abuse Report” in the subject. We will:

• Investigate promptly;

• Stop any unauthorized activity;

• Remove implicated contacts from mailing; and

• Take remedial steps with any third parties involved.

11) Disclaimer of Liability for User-Generated Copies

DiYWebMarketer is not responsible for copies, forwards, or republication of our messages by recipients or third parties. Individuals who create or share unauthorized copies assume all responsibility for compliance with applicable law.

12) Enforcement

We may suspend or terminate internal users, contractors, or partners who violate this Policy, pursue indemnification, and take legal action where warranted. Violations may also be reported to ISPs, ESPs, carriers, and regulators.

13) Choice of Law & Jurisdiction

This Policy is governed by the laws of the State of California, United States, without regard to conflict-of-law rules. Disputes shall be brought in the state or federal courts located in Orange County, California, subject to any non-waivable consumer protections that apply in your country or state.

14) Severability

If any part of this Policy is found invalid or unenforceable, the remaining sections remain in full force and effect.

15) Updates to This Policy

We may update this Policy from time to time. Changes take effect on the Effective Date shown at the top. We will post updates on this page and, where required, notify subscribers by email or site notice.

16) Contact

Questions about this Policy or our email practices?
Email: Dan@diywebmarketer.com
Address: 13561 Olivebrook, Westminster, CA, USA

Revision History

• Version 1.0 — August 27, 2025: Initial release