7 Ways To Build Trust With Your Customer
A clear sales message that converts is important for more than the bottom line of your business. It’s one of the best ways to build trust with your customers from the first interaction they have with you.
It makes sense, doesn’t it? Sales messages are often the first place that customers come across your company or brand. You want to make sure you make a good first impression. The best way to do that? Make sure the message is clear and consistent. You want it to be the same across the board. This will give your customer the best experience and will build trust and loyalty with your business.
Take a moment right now to look at the businesses website, the companies social media feed, and emails you send. Are you clear and consistent across the board? Do you share the same features and benefits with your customers? Do you offer the same products or service? Does your content support the businesses brand and what you’re selling? Take a minute to tweak and edit as needed to make sure each piece of your sales funnel is on point. Building a consistent message will also build brand recognition, loyalty and build trust with your customer.
Of course that is easier said than done. How do you know that the sales messages are clear and concise? It can be hard to look at your own writing objectively and see what’s working and what isn’t.
When dealing with a sales page or an entire sales funnel, it’s a good idea to look at the data. Are the conversion rates what you expect them to be? If not, there’s something off. See if you can pinpoint it. Make changes and test again. Did the numbers improve? The customer will tell you if the changes you made build more trust or less trust.
Of course this strategy requires data and that means a fair amount of traffic into your sales funnel. Without it you won’t be able to quickly get the conversion rates that will help you make good decisions for the business.
Another option to build trust with your customer is to have someone provide you with feedback on sales messages. Ideally this person will be someone that represents the companies ideal customer. Find a friend or colleague, or even an existing customer you have a relationship with to read through it and give you feedback. What made sense. What didn’t make sense? Is there anything in the sales page, the article, the email, or the short report that made them stop and reconsider making their purchase? You can get invaluable feedback this way and the testing and tweaking will help you continue to clarify and improve the message so the business can keep building trust with the customer.
There’s an added benefit to doing this work that has little to do with building the trust of potential and existing customers. Being clear in your message avoids confusion. Why is this important? When we are confused, we become indecisive. We start to doubt our initial decision to support a brand or product. By avoiding this confusion in the first place, you’ll get more people to say yes to offers and that in turn helps build trust with your customer and is very good for the companies brands and the bottom line.